Why should I visit?
Meet with a variety of potential licensees and suppliers from across the globe. Showcasing a variety of products and services, the Sports Merchandise and Licensing Show allows you to explore new business opportunities and catch up with existing industry contacts all under one roof. SMLS is specifically tailored to meet the requirements of all sports brands.

When and where does the event take place?
SMLS is due to return to Stamford Bridge on Tuesday 17th October 2023. It is held within the Great Hall and signage will be present onsite once you arrive.

Is the event free to attend?
Yes, the event is free of charge for all visitors.

How do I register?
We recommend to register online via the ‘Visitor Registrations’ tab before the event to save time when you get here. Walk in registrations are also accepted on the day.

Is parking available?
Only authorised vehicles are permitted onsite for visitors. There is however parking at Fulham Broadway Car Park. Charges apply.

How do I book hotel accommodation?
Please view the Travel & Accommodation section on this website.

Where do I go when I get to Stamford Bridge?
There will be signage and staff around the stadium to direct you.

What time does the event start and finish?
Doors open at 09:30 and the event will finish at 16:00.

Is there anything else I need to know?
We do not allow our visitors to promote any products and services, only exhibitors are permitted to do this.