Why should I exhibit?
Do you have a product or service that you want to showcase to top sports brands and retailers from across the globe? Are you an established company looking to further develop your supply and license portfolio? The Sports Merchandise and Licensing Show is the biggest trade show in the sports merchandise & licensing industry. Enquire today for further information on exhibiting.

Where in the stadium is the event held?
The event will take place in the Great Hall, which is situated on the ground floor of the club’s West Stand.

What are the stand size options?
The standard size is 3×2, other options are available including 4×2, 4×3, 6×2, 6×4 and larger if required. We also offer space only stands.

What is included in my stand cost?
All stands come fully furnished, including a shell scheme, carpet, name board, electric socket, lighting, a table and chairs. Additional items are available to order at an additional charge.

Can I have a space only stand?
Yes, space only stands can be arranged.

What additional items are available for stands?
You can order a variety of additional items including graphics, slat wall, additional furniture, lockable counter units, TV screens and more. Please contact the event organisers with such requests.

Is WiFi available?
Yes, free WiFi is available for all exhibitors.

Is there parking onsite?
There is an on-site car park at Stamford Bridge on a first come first served basis. Parking is also available at Fulham Broadway Car Park. Charges apply.

How do I book hotel accommodation?
Please view the Travel & Accommodation section on this website.

When do we set-up for the event?
Event set-up is the day before the show. We also have limited access on the morning of before the event starts.

Can we unload stand items onsite?
Yes, arrangements will be in place for exhibitors to bring vans onsite so that they can unload any items into the exhibition hall.

Who attends the pre show party?
The pre show party is held at the onsite venue ‘Under the Bridge’. All exhibitors and select visitors are invited. The event is ticketed and entry is granted only by the event organisers.