Welcome to The Sports Merchandise and Licensing Show.


The Sports Merchandise and Licensing Show is scheduled to take place at Stamford Bridge on Monday 11th October 2021.

With just under 100 stands, each offering something different, SMLS is an exhibition designed for companies to showcase their products and services to a wide range of top sports brands and retailers within the merchandise and licensing industry.

The event will take place from 09:30 – 16:30 and will be held in the Great Hall within the stadium. Upon arrival please follow the signage in place.

Don’t forget to plan ahead and register for your free visitor pass!