Welcome to The Sports Merchandise and Licensing Show.

The Sports Merchandise and Licensing Show 2025 has been confirmed!

The tenth edition of SMLS will take place at Stamford Bridge on Tuesday 9th September 2025. On arrival to Stamford Bridge please follow the signage in place to the Stamford Bridge Hotel (Canoville Suite). Doors open at 09:30am and the event will close at 16:00pm.